MSU Contributions to International Business and Innovation

MSU Contributions to International Business and Innovation

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Features essays in marketing and international business. This book illustrates how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni.It was spring 1989 and I was an MBA student in my last semester in East Lansing. Because my MBA concentration was in finance I had applied for a number of finance PhD programs. While waiting ... Until the late 1980s, research topics such as market globalization, marketing management of culture, product adaptation andanbsp;...

Title:MSU Contributions to International Business and Innovation
Author: Tamer Cavusgil
Publisher:Emerald Group Publishing - 2009-01-27

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