Marketing and Finance

Marketing and Finance

4.11 - 1251 ratings - Source

The existence of the segment is poorly substantiated The existence of the segment is not demonstrated by either market research, sales of other products or sales of (very high segment existence risk) this product. The existence of the segmentanbsp;...

Title:Marketing and Finance
Author: Malcolm McDonald, Brian Smith, Keith Ward
Publisher:John Wiley & Sons - 2013-08-13

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