Designing Web Sites that Sell

Designing Web Sites that Sell

4.11 - 1251 ratings - Source

A practical handbook on commerce design and usability design, tailored specifically for the graphic designer. -- A book by designers, for designers, covering what it takes to create a successful commercial Web site. -- Emphasizes realities of market and designer-client relationship. -- Includes seven detailed case studies that illustrate each major principle discussed in the book. Written for designers by designers, Designing Web Sites that Sell is a results-oriented guide to building effective e-commerce Web sites without sacrificing design and style. This book shows Web designers how to begin the process of building and managing an e-commerce site, and leads the reader through each important step: working with clients to establish a visual style right for the client's brand; the five principles of good commerce design; site testing and revising; and how to create content that works for non-browser displays, such as cell phones, PDAs, and other wireless devices. Throughout the book, seven different case studies demonstrate each principle being discussed.69 Adobe Illustrator, 69, 170 Adobe LiveMotion, 69 Adobe Photoshop, 69, 135 Adobe Premiere, 69 Advertising, 72, 183 Alphabetical organization, 31. ... 108, 153 case studies, 209, 217, 228 WAP phones, 246 Business, Web sitea#39;s role in, 8 -13 Business layer, site architecture, 61 Business model, importance ... 50 Denebaa#39;s Canvas, 69 Design principles, 22-45. ... color, 135 Documents, printable, 69 Download, product, 225 Download time, 24-29, 183 Dynamic pages , 26, 66-69, 162 Eanbsp;...

Title:Designing Web Sites that Sell
Author: Shayne Bowman, Chris Willis
Publisher: - 2002

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